Cover Image
November 11, 2021
Trust is more valuable now than ever. 68% say trusting a brand they buy or use is more important today than in the past (Edelman, 2019). We live in an ever-growing digitalised world, where we increasingly interact and transact online. At the same time we constantly crave for trust-based interactions in digital environments. Questions like "Will the personal data I provide here be misused?", " Will my email be used to spam me incessantly?" or "Do I really want to share my bank details to a website I've never heard about?" have certainly come to our mind more than once.
Cover Image
October 12, 2021
During an Innovation Sprint, a new method created by Xperienz, the Sprint team joins efforts with the organisation team and in 2 weeks (minimum) they identify three strategic business directions, taking into account the organisation’s current state and structure. These innovative ideas are prototyped and tested and in the end the organisation will know the best path to follow.
Cover Image
August 26, 2021
Accessibility is of major importance for organisations who deliver web products and tools. Accessibility issues can affect not only a website’s usability for people who have disabilities but also for those who don’t. By offering accessible products, organisations will show they are inclusive, reach a wider market, be legally compliant, and offer a better user experience. For everyone.
Cover Image
July 21, 2021
After more than one year of engaging with users remotely, we want to reflect on the pitfalls of remote user research, share some of the lessons we learned and reflect on what’s going to be “the next normal” after Covid’s impact.
Cover Image
June 24, 2021
Tight timescales and budgets are no excuses to ditch user research altogether, specially when we all know it’s essential to make sure you deliver easy-to-use products. Quick and dirty research is a great way to get user insights fast and on a budget.
Cover Image
June 2, 2021
Businesses are deceiving themselves and annoying their customers as a consequence. They do so when they apply biased surveys only expecting to confirm what they want to hear.