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August 26, 2021
Accessibility is of major importance for organisations who deliver web products and tools. Accessibility issues can affect not only a website’s usability for people who have disabilities but also for those who don’t. By offering accessible products, organisations will show they are inclusive, reach a wider market, be legally compliant, and offer a better user experience. For everyone.
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July 21, 2021
After more than one year of engaging with users remotely, we want to reflect on the pitfalls of remote user research, share some of the lessons we learned and reflect on what’s going to be “the next normal” after Covid’s impact.
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June 24, 2021
Tight timescales and budgets are no excuses to ditch user research altogether, specially when we all know it’s essential to make sure you deliver easy-to-use products. Quick and dirty research is a great way to get user insights fast and on a budget.
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June 2, 2021
Businesses are deceiving themselves and annoying their customers as a consequence. They do so when they apply biased surveys only expecting to confirm what they want to hear.
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May 24, 2021
Imagine a website or an app with no words. If it wasn’t for the logo, would you be able tell what this page is about? Would you know which button to click? Where navigation would take you? What you’re supposed to write in the search bar? No matter how good-looking an interface is, without words users will simply not be able to accomplish any tasks in it.
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April 30, 2021
Some might think user research is as simple as watching people perform a few tasks on a website or asking them a few questions, but user research is definitely not walk in the park. Let’s go through some of the mistakes that can arise when planning and conducting research.