After more than one year of engaging with users remotely, we want to reflect on the pitfalls of remote user research, share some of the lessons we learned and reflect on what’s going to be “the next normal” after Covid’s impact.
Tight timescales and budgets are no excuses to ditch user research altogether, specially when we all know it’s essential to make sure you deliver easy-to-use products. Quick and dirty research is a great way to get user insights fast and on a budget.
Imagine a website or an app with no words. If it wasn’t for the logo, would you be able tell what this page is about? Would you know which button to click? Where navigation would take you? What you’re supposed to write in the search bar? No matter how good-looking an interface is, without words users will simply not be able to accomplish any tasks in it.
Some might think user research is as simple as watching people perform a few tasks on a website or asking them a few questions, but user research is definitely not walk in the park. Let’s go through some of the mistakes that can arise when planning and conducting research.
Can the same illustration be used the same way on a desktop screen, on a tablet or on a smartphone? How is it possible to make them look great on every screen without losing quality or the idea the brand is trying to convey?
From 10 to 13 February attendees from 25 countries and 14 world-renowned UX experts joined online for 3 days of learning. The programme included 12 live masterclasses, 2 keynotes, 2 live podcasts, and more.
Xperienz, along with 15 other agencies from the global network of user research companies UX Fellows, conducted an intercultural study in 15 different countries about health and wellbeing during the lockdown caused by the current pandemic situation.